My lightbulb second: Meals entrepreneur Tessa Clarke finds the foundation at the back of her trade
- Tessa Clarke, 44, who lives in Wiltshire, co-founded loose app Olio in 2015
- Olio tackles the issue of meals waste and is utilized in 59 international locations by way of 4m other folks
- Inspiration got here from rising up on her oldsters’ dairy farm in Yorkshire
- She discovered how a lot laborious paintings is going into generating the meals we consume
- Advised at finish of hire to throw meals and she or he went to search out any person to provide it to
Tessa Clarke, 44, co-founded Olio, a loose app tackling the issue of meals waste, in 2015. These days it’s utilized in greater than 59 international locations by way of 4 million other folks. She lives in Wiltshire along with her husband and their kids, elderly 8 and 6, and has 4 grown-up step-children.
Rising up on my oldsters’ dairy farm in Yorkshire, I discovered how a lot laborious paintings is going into generating the meals we consume. So I think passionately that meals is supposed to be eaten, no longer thrown away.
My background is in control consultancy. I used to be managing director of e-commerce for Dyson, sooner than relocating in short to Switzerland.
Tessa Clarke, 44, who lives in Wiltshire, co-founded loose app Olio in 2015, which tackles the issue of meals waste and is utilized in 59 international locations by way of four million other folks
I spent 8 months there sooner than deciding to depart in 2014. I used to be packing up our condominium in Geneva, on the brink of transfer again to the United Kingdom however, in spite of our easiest efforts, we have been left with six candy potatoes, a cabbage and a number of other pots of yogurt within the kitchen.
The elimination males informed me that the entire meals needed to be thrown away, however I couldn’t do that. I were given my new child child and infant dressed and activate with this meals to take a look at to search out any person to provide it to. I believed: ‘That is loopy. Why isn’t there an app that can assist me percentage it with any person within sight who needs it?’ The theory for Olio used to be born.
Again in London, I brainstormed the speculation with a Stanford trade faculty good friend.
Removing males informed her to throw meals away and she or he went on the lookout for any person to provide it to, pondering why wasn’t there an app to assist – giving her the speculation of Olio
We undertook a two-week experiment with 12 volunteers and a WhatsApp workforce, and other folks began to percentage meals. Olio introduced in 5 postcodes in North London in 2015. It used to be such a success that we made the app to be had throughout the United Kingdom by way of the tip of 2016.
These days, we additionally assist companies care for meals waste, together with Tesco, Pret A Manger, Selfridges and Costa Espresso. They pay Olio to assemble unsold meals and redistribute it to the neighborhood.
Since launching, Olio has helped to percentage greater than 18million parts of meals that may have long gone to waste.
Throughout lockdown, I used to be impressed by way of neighbours supporting one any other. So we introduced our first new carrier at the app, ‘Made’, which permits neighbours to shop for and promote selfmade meals, crafts and artwork, commission-free. We’ll be launching a ‘Borrow’ serve as at the app in June.
We simply need to make sharing more straightforward for other folks.